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Research papers

How should we communicate with the over 50's on health and prevention?

It was not so long ago that health was essentially understood as the absence of illness - a precious, heaven-sent gift outside of individual control. This idea - which contains an undeniable element of truth - still predominates in certain parts of...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Margret Ziegler
June 15, 1991
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Citation

Ziegler, M. (1991a, June 15). How should we communicate with the over 50's on health and prevention?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-should-we-communicate-with-the-over-50-s-on-health-and-prevention-


Research papers

The role of research in developing Europeanwide corporate communications

Industrial organizations are increasingly being faced with the challenge of deciding how best to communicate - on a European-wide basis - not just with their customers, suppliers, and shareholders, but with a wider audience of stakeholders. These...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Richard Beswick, David Smith
Company: DVL Smith Ltd
June 15, 1991
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Citation

Beswick and Smith (1991a, June 15). The role of research in developing Europeanwide corporate communications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-role-of-research-in-developing-europeanwide-corporate-communications


Research papers

The development of a funding strategy for municipal culture managers

When considering municipal culture institutions from a public service point of view, it should be remembered that the needs of the population are infinite and that no cultural program is capable of satisfying all the segments which exist. Faced with...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Authors: Josep Chias, Javier Creus
June 15, 1990
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Citation

Chias and Creus (1990a, June 15). The development of a funding strategy for municipal culture managers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-a-funding-strategy-for-municipal-culture-managers


Research papers

Quality control system for on-air advertising

Often a Company discovers that it has not obtained the hoped-for results from its advertising investment when it is already too late. Sometimes a Company wonders whether it might not have obtained the same results with a smaller or different type of...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Mirella Leonardi
June 15, 1990
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Citation

Leonardi, M. (1990a, June 15). Quality control system for on-air advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-control-system-for-on-air-advertising


Research papers

Global communication (French)

Our hypothesis is that "corporate" communication is sub-divided in three entities which enact different rationalities: the discourse of the enterprise, of a legal and economic nature ; the institutional discourse, of a political and ethical nature ;...

Catalogue: ESOMAR Congress 1989
Author: Yves Krief
Company: SORGEM IMR
September 1, 1989
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Citation

Krief, Y. (1989a, September 01). Global communication (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-communication-french-


Research papers

The press conference is not enough

The paper draws attention to the poor perceptions of public relations by both practitioners themselves and their clients, examines the reasons for this and postulates that the adoption of professionally conducted research and planning will go some...

Catalogue: ESOMAR Congress 1989
Author: Gillian S. Greenway
September 1, 1989
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Citation

Greenway, G. S. (1989a, September 01). The press conference is not enough. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-press-conference-is-not-enough


Research papers

Global communication

Our hypothesis is that "corporate" communication is sub-divided in three entities which enact different rationalities: the discourse of the enterprise, of a legal and economic nature ; the institutional discourse, of a political and ethical nature ;...

Catalogue: ESOMAR Congress 1989
Author: Yves Krief
Company: SORGEM IMR
September 1, 1989
×

Citation

Krief, Y. (1989a, September 01). Global communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-communication


Research papers

The successful aiming of communication at the new generation of retirees (French)

"NOTRE TEMPS" came into the world twenty years ago... in May 1968! Today's generation of retirees has nothing in common with that of 1968. Yet many of the economic decision-makers of 1988 when they speak of today's retirees, evoke memories of their...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gilles de Courtivron
June 15, 1989
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Citation

de Courtivron, G. (1989a, June 15). The successful aiming of communication at the new generation of retirees (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-successful-aiming-of-communication-at-the-new-generation-of-retirees-french-


Research papers

The successful aiming of communication at the new generation of retirees

"NOTRE TEMPS" came into the world twenty years ago... in May 1968! Today's generation of retirees has nothing in common with that of 1968. Yet many of the economic decision-makers of 1988 when they speak of today's retirees, evoke memories of their...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Gilles de Courtivron
June 15, 1989
×

Citation

de Courtivron, G. (1989a, June 15). The successful aiming of communication at the new generation of retirees. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-successful-aiming-of-communication-at-the-new-generation-of-retirees